Youth Insights Report
The Cassandra Report has been the leading ongoing study of emerging trends, generational insights, and youth behavior for almost 20 years. Cassandra uncovers cultural trends, attitudes, and lifestyles of Millennials and Gen Z for clients to improve their approach to engaging with young consumers. View Live Site
Cassandra evolved from a printed book to an iPad app, and now the web platform. Cassandra.co allows clients real-time access across devices to more content than ever before, and I helped develop the web platform from the beginning. I played an integral part during the rebranding by creating storyboards, wireframes and mockups necessary to guide the transition to a beautiful, user-friendly and creative website, which launched last October.
A large part of my role was to art direct each of the twelve article covers that were published four times a year. Some of these covers involved photoshoots that I led while collaborating with designers and photographers, as well as others that involved graphic arts and illustrations that I designed and drew. I coordinated with our editorial, research and design teams to ensure that the art direction was consistent with the report content.
I worked closely with the marketing and business development departments as well as execute design direction for all marketing platforms including social media, web, print and more. I designed infographics, invitations, flyers and email templates to advertise our latest reports, conferences and campaigns as well as other client work as needed.